Perfecting Transporter's Financial Leverage


Kargo wants to expand its financing service, thus we began the exploration of the user financial needs through some research projects which as a result, produced a new vertical and its own module in one of Kargo's TMS systems for Delivery Order Based Financing

*Disclaimer: Some of the number, data, and statement has been altered due to NDA


Perfecting Transporter's Financial Leverage


Kargo wants to expand its financing service, thus we began the exploration of the user financial needs through some research projects which as a result, produced a new vertical and its own module in one of Kargo's TMS systems for Delivery Order Based Financing

*Disclaimer: Some of the number, data, and statement has been altered due to NDA


Perfecting Transporter's Financial Leverage


Kargo wants to expand its financing service, thus we began the exploration of the user financial needs through some research projects which as a result, produced a new vertical and its own module in one of Kargo's TMS systems for Delivery Order Based Financing

*Disclaimer: Some of the number, data, and statement has been altered due to NDA


🧑🏻‍🎤 My Role

Product Designer, Researcher, Facilitator

📑 Project Type

Business Design, Interaction Design, Service Design, Foundational Research

👯‍♀️ Collaborators

Engineers, Product Manager, Operational , Legal, Finance, Marketing.

🗓 Date & Place

Nov 2020 - Feb 2021, Kargo Technologies



Final Output



Final Output



Final Output

Quick Payment in TMS Dashboard

Kargo finally launched its first delivery-order based financing to the customer after running the pilot for 2-3 Months. Now they can see all of the shipment that they request that is directly submitted in our TMS Platform.

Quick Payment in TMS Dashboard

Kargo finally launched its first delivery-order based financing to the customer after running the pilot for 2-3 Months. Now they can see all of the shipment that they request that is directly submitted in our TMS Platform.

Quick Payment in TMS Dashboard

Kargo finally launched its first delivery-order based financing to the customer after running the pilot for 2-3 Months. Now they can see all of the shipment that they request that is directly submitted in our TMS Platform.

Visibility of Disbursement

Now vendors don't have to ask Kargo through WhatsApp for every disbursement status and details. On top of that, they can also see all of the historical transactions in this centralized platform.

They can also download the CSV format to create their own report easily.

Visibility of Disbursement

Now vendors don't have to ask Kargo through WhatsApp for every disbursement status and details. On top of that, they can also see all of the historical transactions in this centralized platform.

They can also download the CSV format to create their own report easily.


Logistic-Integrated for all fast disbursement service

The vendor also doesn't have to resubmit all of their DOs and Invoices' documents with a double effort to request for a fast disbursement for their invoice and delivery order.

They can choose the shipment & invoice from our platform which directly connected to our financing service, and their shipment data.


Logistic-Integrated for all fast disbursement service

The vendor also doesn't have to resubmit all of their DOs and Invoices' documents with a double effort to request for a fast disbursement for their invoice and delivery order.

They can choose the shipment & invoice from our platform which directly connected to our financing service, and their shipment data.


✨ Outcomes

  • Provide a new selling point for Kargo financial service that help to boost acquisition number by 50%~ of sales and faster agreement 40% 

  • 100% adoption rate in first month with really impressive feedback from Transporter (Small to Mid-Size transporter as the first adopter)

  • After several months, this new vertical becoming the highest source of revenue & profit for the company



Scroll down for Design Process Overview & contact me for details ilhampamn@gmail.com

Scroll down to see Project Teaser & contact me for details ilhampamn@gmail.com



Design Process Overview




Design Process Overview




Design Process Overview


Term of Payment is one of the common methods to pay for one’s service in the logistics Industry. It can be up to 90 Days after service, it is surely one of the biggest factors that hinder the transporter/vendor’s business growth besides their day-to-day operational business process inefficiency.

Kargo has solved it by providing a quick payment service as a brokerage, but it does not cover a very large of audience due to its exclusivity (Only for transporter in our marketplace that is eligible for that service). To fill out the gap, we have been experimenting with a new non-exclusive service with Invoice Based Financing (PODF), we got a good signal from the market in the last xx time, and planning to build a product for it. However, the launch team suddenly sensed a bigger opportunity for this new business line, a PODF but make it faster (we call it DOF). So we need to wrap around our head to make it work, but before jumping to solution we're planning to explore the problem space first, and floored that as one of our hypothesis to be unvalidated

'How might we help transporter's lingering cashflow problem in the logistic industry?'

Term of Payment is one of the common methods to pay for one’s service in the logistics Industry. It can be up to 90 Days after service, it is surely one of the biggest factors that hinder the transporter/vendor’s business growth besides their day-to-day operational business process inefficiency.

Kargo has solved it by providing a quick payment service as a brokerage, but it does not cover a very large of audience due to its exclusivity (Only for transporter in our marketplace that is eligible for that service). To fill out the gap, we have been experimenting with a new non-exclusive service with Invoice Based Financing (PODF), we got a good signal from the market in the last xx time, and planning to build a product for it. However, the launch team suddenly sensed a bigger opportunity for this new business line, a PODF but make it faster (we call it DOF). So we need to wrap around our head to make it work, but before jumping to solution we're planning to explore the problem space first, and floored that as one of our hypothesis to be unvalidated


'How might we help transporter's lingering cashflow problem in the logistic industry?'



Discovery



Discovery



Discovery

We did two rounds of research. The first one is to build the foundation of our environment's understanding, the second one is the primary research to answer our actual answer that can lead us to solve the problem and as a bridge to opportunities to work on.

For the first round, we did a question & assumption workshop which resulted this action item for the preliminary research which later on is used to fuel-up our primary research planning

  1. Pre-Kickoff Meeting

  2. Negotiation Stage

  3. Preliminary Research

    1. Competitive Research

    2. Literature Review

    3. PODF Evaluation Research + Percieved-value for DOF

  4. Primary Research

    1. Transporter Cashflow Foundational Research

    2. Assumption/Hypothesis Validation - Sacrificial concept

  5. Pilot-Project Planning


Field Research Picture



Opportunity Finding

Opportunity Finding

Opportunity Finding

After the research, two of the most interesting insights that I found (I can't share that information details due to NDA) are:

  1. Transporter Growth Function

  2. Cost Structure

  3. Cash-in x Cash-out Pattern

We did leverage this informations to explore some other potential business line and approach to grow our transporter acquisition & retention .

We got plenty of findings and already did the sense-making & presentation part for the whole 2 weeks. Then, I facilitated a brainstorming workshop to align on the next action item based on the high-level idea that we got from the session.


Ideation Board on Miro


After the workshop we got lots of action items, one of the highlight is that we're still going to prioritize DOF first, and experimenting with other hypothesis later on. We set deadline/timeframe & PIC for each action item, and move on with our next action item, now our question is more refined.

'How might we help any transporter's to get money faster for their shipment through similar interaction as PODF?'


After the workshop we got lots of action items, one of the highlight is that we're still going to prioritize DOF first, and experimenting with other hypothesis later on. We set deadline/timeframe & PIC for each action item, and move on with our next action item, now our question is more refined.

'How might we help any transporter's to get money faster for their shipment through similar interaction as PODF?'


Delivery


Delivery


Delivery

We did a future-service-map experience together, designing the ideal on-boarding experience and each touch point that will be part of our product experience. We begin everything with the end in mind, and start working backwards from there.

Service Design Board


after that, we start to align with the pilot project (which has been running in parallel for a month) try to get some early feedback from our transporter to fuel up our ideation

  • Co-creation of flow diagram with business team

  • IA Map

  • Start sketching concepts flow

  • Testing Concepts

  • Deliver End-to-End Flow x Pattern Exploration

  • Usability Testing

  • Launch


Flow Details

(Confidential)

Flow Details

(Confidential)

Flow Details

(Confidential)

Back-to-back Abstraction to Concretion



Learning


Learning


Learning

  • Conflict Management

  • Exercising Ideal Collaboration

  • To not 'quantify' our qualitative research

  • Applied Divergent Thinking in Prototyping, Framing Insights, and Ideation.

  • Need to improve on Contextual Design and Articulating Design Decision

PAMN.

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